What Can a Beginner SEO Earn?
You’re considering a career in search engine optimization but your wondering what an SEO earns? Income is an important factor for any career change but checking out the demand is equally important before you invest in your training. So let’s take a look at the demand and what can a beginner SEO earn.
Demand for Search Engine Optimization
What Can an SEO Earn?
Beginner SEO Specialists Income
SEO Specialists just entering the field can expect to earn around $54,250 to $67,000 per year, as reported in The 2013 Creative Group Salary Guide. In the beginner stages some SEO Specialists may work for an agency in collaboration with other media team members on website content, social media, branding, analytics. While others may be the sole seo expert hired by a single small business. Whatever your position it’s important to stay current, increase your skill set such as using writing tools to improve content and software to measure and sort data. This may serve to increase earnings significantly.
Mid-Level Salary Expectations
Mid level SEO Specialists can expect to earn $67,750 to $91,000 per year according to the same salary guide from The Creative Group. (Increasing in 2018) Specialists have more freedom to work independently, lead a teams in a collaborative effort or work as a freelancer as they are confident in understanding website architecture, analyzing data, measuring competition and have the ability to adjust according to this data. Monster.com reports that there will be bright spots in the job market for marketing professionals, media agencies including SEO.
Consultant/Freelance Pay Scale
SEO consultants have the ability to earn top incomes, some agencies report multi million annual earnings managed with a small team. While freedom and time is a motivator for some freelancers they can earn in excess of $200,000-$300,000+ annually either performing search engine marketing for clients or creating their own websites. However with specialization, you can demand higher fees.
SEO Specialization/the SEO Entrepreneur
SEO Specialist embarking on their career path may start as a generalist but as they develop their skills and hone their interests they may decide to specialize in a niche or opt to put their skills to work for themselves as an entrepreneur.
There are a number of niches to consider in marketing – client consulting, e-Commerce, affiliate marketing, content, branding, website development, social media and of course using your skills to start your own businesses. In any business path you choose just learning the basics of seo will help put you ahead of the competition.
So Back to the Question of What Does and SEO Earn
While there are many ranges and factors you are likely here because you are curious about beginning a career as an SEO and, you want to know what you can potentially earn. Since there is not a one size fits all answer to this hot career path consider the range between $54,250 to $108,000 USD per year depending on skills set and location.
If you decide this is a path for you, choose a good mentor, keep adding to your skills. Note: since the time of writing this article salaries will have likely changed to reflect 2018 SEO earning.
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About the Author
Andi trained and studied daily with an elite group of search engine specialists, headed by Greg Morrison, Mike Long and million dollar SEO agency owner Kotton Grammar. She works with clients as well as her own entrepreneurial ventures. Helping businesses create brands, get ranked, get traffic and increase their revenue using highly advanced search engine strategies.