Why Social Media Drives Customers to Businesses

You Need Social Media to Get More Traffic to Your Business

social media to get leads and grow businessMost people think social media for keeping in touch with family and friend, but we focus on using social media to drive traffic to businesses. Large business and brands have used social media marketing for years to build a following and reaped the great financial benefit, but many small to medium business owners have avoided it because it look complicated or just can’t see how it will benefit their business.

Factoid: Approximately 190 million unique visitors use Twitter every month and 2.1 billion Twitter search engine queries every day, and the number grow daily, so why wouldn’t you use social media marketing to attract customers. And this is just Twitter Alone!

Here are 3 Reasons Social Media Attracts Customers

No. 1 – Social Media Can be Used for Free Advertising

Nearly all social media platforms are free to set up. While some have paid options there are enough free social platforms to get the word out about your business and get free advertising. Social Media, such as Facebook allows you to create posts about your business, what you do, tell your following about special offers and promotions.  When done properly people will share your posts and that you get free advertising for your for your business or service. To get the best result you want to make sure you are posting specific information that people love and want to share.

Make sure your post are a mix of fun stuff, offer value and educate. There are a few tricks to choosing what to post to get massive engagement that people look forward to receiving.  There are hundreds of social media sites, a few of the major ones are Twitter, Facebook and LinkedIn (LinkedIn is especially good for business connections and offers a free and premium service).

Twitter is completely free to use, its quick to set up, and a user-friendly way of contacting your customers. When you share valuable or engaging information you can quickly build up followers for your business.

LinkedIn is a business oriented platform. This is where professionals engage and discuss information and content related to their current industry or businesses. There is a free usage but there are hidden benefits to their Premium service, where you can dig deep and have access to highly target leads.

If you have not already created a Social Media presence, there’s a good chance you are already lagging behind your competition, so its time to change get on board even if you have a small to medium business. With a busy society this is how people get to know and trust you, how you get to engage with potential and current customers, build relationships and attract more customers. You want social media to attract new leads and customers to grow your business as part of your marketing plan.

No. 2 – Social Media Can Drive Traffic To Your Website

Now you know that Social Media can get exposure it can also help you drive traffic to your website. If you share engaging, relevant and educational information your curious audience will want to click the links and head to your website. While they visiting your website they website can learn more about your business and services, even make appointments and purchases.

No. 3 – Social Media Can Help Boost Your Website Ranking

As social media leads customers to your website, Google and top search engines notice that. Their algorithms work behind the scenes and pick up signals that can boost your website rankings. When you have social engagement you are showing Google you have something people want and since the search engine are in the business of pleasing their audience, they will reward you by increasing your website rankings.

How Many Social Connections Do You Need?

While there are thousands of social platforms, most businesses focus on the top few, this can be as little as 3-5. You want to keep them manageable so you can post consistent quality content. However, you can have many as you want, this is part of a marketing process, which depends on your business goal, size, your target audience and how much engagement you need to drive enough traffic to help get your website ranked top in the search engines. And if you don’t want to do it yourself you can hire social media experts to as part of your marketing campaign to get more customers. Don’t be put off by Facebook pages with tens of thousands of followers if your a small or local business 50 to a couple of hundred people may be enough. Remember great content gets shared.

What If I Don’t Understand Social Media

Most platforms such as Facebook and Twitter are quite simple and user friendly, once you set up your free account, you can begin posting, Memes, articles, and information your specific customers want. If you don’t want to handle social media for your business, hire an exert who can at least get you set up and if you chose you can have them post content specifically geared to your customers. They know what your business need, and you don’t need a massive list, once the information gets shared you will grow organically.

As SEO Experts we use social media to get you online presence and drive customers to your website. We offer custom packages for small to medium businesses. And if you want to learn more and do it yourself, I highly recommend these courses.

Facebook for Business

Twitter for Business

If your not convinced here are some interesting Twitter facts –  worth checking out**:

33{fe8389ffdd8aaca48b5a077969ec01ec63eb8d7469cf91d5c5144f43d02ef5be} of Twitter users follow a brand
79{fe8389ffdd8aaca48b5a077969ec01ec63eb8d7469cf91d5c5144f43d02ef5be} of Twitter users are more likely to recommend a brand they follow
67{fe8389ffdd8aaca48b5a077969ec01ec63eb8d7469cf91d5c5144f43d02ef5be} of Twitter users are more likely to buy from brands they follow
85{fe8389ffdd8aaca48b5a077969ec01ec63eb8d7469cf91d5c5144f43d02ef5be} of people say they feel more connected to the business after they follow them
**Source – http://www.statisticbrain.com/twitter-statistics/

Contact Us at Traffic Rush SEO (dot) com and see how you can increase your online presence today!